In the web hosting sector, a relatively new innovation is cloud hosting, which is slowly changing the industry and being adopted by the best web hosting services. 

Cloud hosting works by bringing together a pool of resources instead of a specific server, like traditional dedicated or VPS hosting, meaning that you can draw on this pool as and when required. As a result, you can allocate extra RAM, storage, or bandwidth to hosting plans when you need it, such as adding extra resources for a short-term period of time, if you’re expecting a temporary spike in traffic or sales.